Philosophy

The ASAHI DENSO Way

Mission

1. We contribute to the development of society with products that serve the common good.
2. We are dedicated to ensuring a fulfilled life for our employees.

Vision

1. We aspire to be a company that is fair and unselfish.
   The company, an organ of the common good, belongs to the public and no individual can call it his own.
2. We aspire to autonomous management.
   We will think for ourselves, take the initiative, and fulfill our mission.
3. We aspire to continuous growth.
   We will comply with changes in society and must demonstrate a passion to persist.

Management Objective

1. We will appreciate the common good. 
   Create jobs
   Pay taxes
   Be at one with the earth (Environmental Policy)
2. We will appreciate our customers. 
   Make products that target customer satisfaction. (Quality Policy)
3. We will appreciate our employees. 
   Rewarding work nurtures a rich sense of humanity.

Values and Behavior

1. We will always show appreciation and humility.
2. Everyone on board.

Quality and Environmental management systems

Quality Policy - "Make products that target customer satisfaction"

1. We make functionally superior products with user appeal.
2. We provide products with excellent durability and reliability.
3. We guarantee the supply of reasonably priced products.

Environmental Policy - "At one with the earth"

1. Do our best to minimize environmental impact.
2. We observe laws, regulations and other requirements.
3. All of our employees participate and continually work on improvement activities.

Certification